Branding your fleet of cars, vans, trucks, trailers, even cranes in image enhancing advertising graphics is a highly effective and cost-efficient way of building strong top-of-mind awareness for your brand. JCB Crane Truck Hire Pty. Ltd. is a heavy construction equipment rental company that wanted just that.
The client brief
Our client regularly rents out heavy construction equipment and realised, for a one-off cost they could have a travelling billboard, working for them 24 hours a day. The brief was to make a very strongly branded vehicle that would enable this.
What Ultrasigns delivered
• We started with a second hand truck that looked old and worn out
• Applied an eye catching full truck cabin wrap using a very conformable vinyl
• The concept design delivered was created by our in-house designers
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